Echelon Cycles

122-124 High St, Pershore WR10 1EA, UK
Opening Hours
  • Monday :09:30-17:30
  • Tuesday :09:30-17:30
  • Wednesday :09:30-17:30
  • Thursday :09:30-17:30
  • Friday :09:30-17:30
  • Saturday :09:30-17:30
  • Sunday :'-
  • 10% off if you have a Card

Register your card by clicking on the button below.

About Echelon Cycles
Echelon Cycles was established in 2005 by Tim Wood. It is a premier road shop based in Pershore, near Worcester in the Midlands. Echelon specialises in custom building road, time trial and triathlon bikes. Expert and friendly advice is always available and we will ensure that you are perfectly fitted to your new bike.

On this site you can see a selection of the latest products that we have in-store. If you are looking for anything not listed on the site please give us a call or visit our shop in Pershore.

Bikes at Echelon Cycles
Echelon Cycles has carefully chosen a selection of premium brands that we believe will offer something for everyone. Choose from Argon 18, Colnago, Frog, Giant, Kuota and Ridley.

Our speciality is custom building; we will gladly build your dream machine selecting frameset, groupset, wheels and finishing kit. Alternatively, we are happy to customise an “off the peg” bike, changing such components as wheels and tyres, gear ratios, handlebars and stems and saddles. Why compromise when you can have just what you want!

Our experienced staff will always fit you to your new bike, or you can take advantage of our premium bike fitting service at a reduced cost at time of purchase.

Echelon Cycles stock a comprehensive range of wheels from quality manufacturers Mavic, Fulcrum, Reynolds, Giant, DT and Vision. Other brands such as Corima, Shimano, Campagnolo and Zipp can be ordered in.

We also have years of experience in the art of handbuilt wheels. We generally use Hope, DT, Novatech and Shimano hubs laced up with Sapim or DT spokes. Rim manufacturers include Mavic, Ambrosio, H Plus Son, Kinlin and Gigantex. Please inquire with your requirements.

Echelon’s Workshop
The workshop is fully equipped to deal with all bike building, service and repair work. We also build and repair most wheels. In order to provide the most efficient and prompt service, we would ask that you contact us first to arrange a date for the work

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